Driver Management

Driver Management:

Racing drivers are capable of doing things in cars that few others can achieve. Their ability to push the limits of their cars while risking their lives is something difficult to comprehend. As such, they require that same level of dedication outside the car from their management team.

Our approach to Driver Management leverages years of relationships, both inside the racing industry and outside, with as many years of transformational corporate program experience, to build sustainable relationships to further our pilot’s ambitions.

Specific areas of expertise include:

  • Lead generation
  • Negotiations
  • Driver coaching
  • Simulators
  • Wellness

Sponsorship Management

The high flying days of raining corporate sponsorship has long since ended. Sponsors now require a quantifiable value proposition in order to enter into sponsorship agreements. Even in recent years where record earnings are being announced companies enter into more significant due diligence before partnering.

Our significant transformational business experience in industries such as consumer electronics, manufacturing, specialty chemicals, high tech, and wholesale distribution enables our sponsors to realize benefits never considered from racing. Our innovative approach to helping sponsors realize value is developed specific to their industry. Whether its consumer oriented, or business to business, our team will customize a program and assist them throughout the year to dynamically maintain the appropriate return on their investment.


With significant years of combined racing experience and numerous championships including USF2000, Pro Mazda, Formula 3, Indy Lights, NASCAR, World Endurance and Formula 1, our team’s expertise is uniquely positioned to provide fresh insight and add high level consultation to your race engineering program.

Oftentimes engineering in race teams can become stagnant and set in its ways, the cross contamination from other disciplines that our team can provide will help to strengthen and redirect your engineering program whilst maintaining the core direction of your team.

Specific areas of expertise include:

  • Kinematics and compliance
  • Aerodynamics
  • Vehicle dynamics
  • Data acquisition and analysis
  • Friction reduction
  • Prototype design and development
  • R+D
  • Driveline testing
  • Full race preparation

Brand Management

Drivers require proper brand identity.  Creating a graphic on a home desktop works when you’re getting started, but corporate sponsors look to you as an extension of their brand. Sponsors desire the same attention to detail and professionalism that requires them to staff or outsource specialized personnel to achieve. Each driver we onboard goes through a thorough brand identity analysis.

Our Brand Identity Director has spent decades developing graphics, illustrations, & logos for a variety of clients focused on motorsport activities.  Clients have included drivers & teams participating in the numerous North American racing championships.   International brand identity experience was gained while employed for DaimlerChrysler, General Motors, & Trek Bicycle Corp.